True/False
Indicate whether the sentence or statement is true or
false.
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| 1. | The definition for advertising
is:
The activity of attracting public attention to a product or business, as by *free*
announcements in print or on the air.
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| 2. | A disadvantage of advertising
is that it cannot answer all questions about a product or service.
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| 3. | An advantage of advertising is
that the content is controlled by the advertising agency, not the business placing the
ad.
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| 4. | A disadvantage of using a
newspaper for advertising is that is widely read.
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| 5. | An advantage of using
newspapers for advertising is that ads can be changed quickly.
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| 6. | Magazines typically have a
longer ‘reading life’ than newspapers, that is the stay in the consumer’s
possession longer.
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Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
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| 7. | Which is NOT a common objective
of advertising? a. | Ads attract attention of prospective buyers. | b. | Ads create a strong interest in the prospect in the product. | c. | Ads create questions in the buyer’s mind. | d. | Ads motivate the buying action. | | |
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| 8. | Which is not a type of
media used for advertising? a. | printed
media | c. | broadcast media | b. | vocal
media | d. | visual media | | | | |
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| 9. | Printed media includes all of
the following except: a. | books | b. | newspapers | c. | magazines | d. | brochures | | | | | | | | |
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Completion
Complete each sentence or statement.
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| | 10. | Using a magazine for your
advertisement adds __________ to the product or business when compared to flyers or
newspapers.
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