True/False
Indicate whether the sentence or statement is true or
false.
|
|
| 1. | One factor to consider when
selecting advertising media is if the media is flexible for copy
changes.
|
|
| 2. | When selecting advertising
media for a store, it is important to make sure the media will fit the store’s
image.
|
Multiple
Choice
Identify the letter of the choice that best completes the statement or answers the
question.
|
|
| 3. | Which is NOT an advantage of
Direct Mail as a form of printed media? a. | has a direct and personal appeal to one
carefully selected group | b. | is relatively inexpensive if special
postal rates can be obtained | c. | may be used to make immediate sales by
enclosing an order blank | d. | can be changed
easily | | |
|
Matching
|
|
|
Match the following forms of
advertising to their definitions: a. | Shopper
News | f. | Direct Mail Advertising | b. | Outdoor
Advertising | g. | Program Advertising | c. | Directory
Advertising | h. | Specialty Advertising | d. | Car-card
Advertising | i. | Catalogs | e. | Radio
Advertising | j. | Television Advertising | | | | |
|
|
| 4. | Publication printed on a
regular basis by mail order companies or on special occasions for a particular store or
company.
|
|
| 5. | Newspaper consisting mainly of
advertisements and usually distributed free of charge.
|
|
| 6. | Ad placed in the yellow pages
of telephone directories covering shopping areas
|
|
| 7. | Free item with the
business’s name on it; given to create goodwill, gain the customer’s attention and keep
the business’s name in the customer’s mind.
|
|
| 8. | Advertising placed in busses,
on taxis, in airports and on the sides of automobiles
|
|
| 9. | Billboards, posters, painted
walls and electrical signs.
|
|
| 10. | Advertising which is done
mainly as a public service or charity since few sales are generated by this type of
advertising.
|